Pioneering change in health insurance with Will Young

Navigating the maze of health insurance can be a daunting challenge for small businesses, but it’s a critical cornerstone for their growth and employee well-being. This episode features an informative conversation with Will Young, CEO and Co-Founder of Sana Benefits. He breaks down the intricacies of reshaping health plans to be more accessible and effective for small enterprises.

Key Takeaways: 

(02:06) Addressing health insurance as a major pain point for small businesses was the motivation behind starting Sana.

(02:39) Building a virtual primary care practice to enhance the healthcare experience.

(03:59) The shift toward value-based care models in healthcare is worthy of discussion.

(05:44) Trends in the health insurance market, including the rise in healthcare’s share of GDP.

(08:32) Sana’s focus is on small businesses and their unique needs.

(10:09) Efforts to transform patient experience through exceptional customer service and virtual care.

(11:34) A strategy for treating any provider as in-network to simplify processes for members.

(16:02) The role of brokers in the health insurance market and Sana’s relationship with them.

(21:30) Insight into Sana’s product strategy, focusing on healthcare.

(24:59) Will shares advice for starting a business in regulated industries.

Resources Mentioned:

Sana Benefits


Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/.

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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs so you can develop custom-tailored payroll solutions.

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#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

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